BuzzFeed names PepsiCo Marketing Exec as first CMO

BuzzFeed has named its first Chief Marketing Officer as PepsiCo Marketing Executive Frank Cooper. He will also be the company’s new Chief Creative Officer, according to Ad Age.

Cooper, who has been at PepsiCo since 2003, will oversee BuzzFeed's creative services team, market research, business-to-business and consumer marketing.

BuzzFeed President Greg Coleman said: "We're part publisher, part content producer, part ad agency, so the skillset required is someone who is an amazing marketer and someone who can lead the creative teams.

"The landscape of advertising is starting to change so quickly, it takes someone who is doing this full-time from a marketer's perspective," Mr. Coleman said.