Penguin Random House UK uses Tumblr to set Alice In Wonderland recruiting challenge

Penguin Random House UK are using Tumblr to recruit candidates to their marketing scheme, and almost 800 candidates have responded.

The publisher is looking for candidates to join their 13-month paid intro-level scheme by setting up a dedicated Tumblr page.

The page has attracted over 16,000 users since the launch and almost 800 applications.

Of those, 48 candidates have gone through to the second stage and are now challenged to pitch three marketing campaign ideas to mark the 150th anniversary of Alice in Wonderland .

Neil Morrison, HR Director Penguin Random House UK and International, says: “I have been amazed by the passion and energy shown by everyone who applied. We set the bar high – and rightly so, as we received the many brilliant applications that really captured our attention.

 “By trying something new and different in the scheme we have been able to create a new opportunity, one which opens our doors a little wider. I’m confident we’ve found some of the marketers of tomorrow who will work alongside our existing talent to connect readers with the stories, writing and ideas that matter.”

Successful candidates will go on to the final third round and join the publisher for a two-day selection event in London.

More and more companies are using social media to recruit new employees.

A few weeks ago, Penna, the global people management business, and the Defence Science and Technology Laboratory (Dstl) won the ‘Social Media Recruitment Campaign of the Year’ at the Public Service People Manager’s Association (PPMA) Awards.

They won by rebranding their recruitment strategy by using social media and Facebook to raise awareness of the brand.


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