Penguin Random House UK uses Tumblr to set Alice In Wonderland recruiting challenge

Penguin Random House UK are using Tumblr to recruit candidates to their marketing scheme, and almost 800 candidates have responded.

The publisher is looking for candidates to join their 13-month paid intro-level scheme by setting up a dedicated Tumblr page.

The page has attracted over 16,000 users since the launch and almost 800 applications.