4 steps to a careers site content strategy

Over recent years marketing has changed. There has been a huge shift from advertising-led marketing that pitches a company’s products and services – to a content-led approach. A content marketing strategy aims to create and distribute valuable, relevant and consistent content to a well-defined target audience. It aims to help rather than hype. And content marketing is just as relevant to careers sites. After all, beautifully constructed careers sites can end up thin on the ground. If you can combine design with meaningful, integrated content then you will get the most value out of your careers site.

What does content meant to you?

Does it mean text on a webpage? Does it mean a downloadable pdf? Perhaps a witty tweet? Or does it mean… MORE?
In this series, we’ll discuss key content markers, beginning with what content means to us and moving on to discuss: