
Employers can enhance their employer brand and get their workers more engaged by offering a wide range of benefits.
That is the opinion of Kathryn Heywood, Director of HR Operations at Talk Talk, who believes that workers are more motivated by work/life balance packages on offer, rather than a pay rise.
Heywood believes firms would benefit from implementing a combination of factors such as emphasising the "ability to develop the talent" and "career progression". She insisted that employees would feel engaged and enthusiastic about the firm they work for if organisations paid attention to these benefits.
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