Hiring key to Apple culture, says Tim Cook

The growth of Apple seems never-ending, with the value of the tech giant now exceeding $700bn and the headcount approaching 100,000. But how does a company famed for its distinctive way of doing things make sure that new members of the Apple family fit the firm’s culture?

In a recent interview, CEO Tim Cook said that the hiring process itself was key to maintaining the company’s culture during a period of growth.

Speaking to Fast Company, Cook said: “You're trying to pick people that fit into the culture of a company. You want a very diverse group with very diverse life experiences looking at every problem. But you also want people to buy into the philosophy, not just buy in, but to deeply believe in it.”