5 top tips to business development for coaches

Students on our Executive Coaching programme often ask us for tips on business development to aid them with starting or growing their coaching business.  So here are our five top tips to BD – a task that should never be far away from the minds of any consultant or coach.

1. Differentiate – Have a Unique Selling Point (USP)

At Tavistock Consulting our USP is enabling clients to understand what is really going on.  Being confident about your USP and standing by it is key.  The fact that we are confident about working and engaging with emotions, allows us to work in depth in a way that we are told time and time again, other coaches just don’t do.  This is what differentiates us and makes such a difference to our clients.

From a selling point of view, without “tasting our wares”, how can potential commissioners really understand our USP?  Whilst ideally we would give them an experience of our approach, what we can say is that we will help our clients to understand repetitive patterns of behaviour that cause them difficulties.  We will also enable them to get a better grip of the organisational dynamics that prevent them and their teams from functioning as effectively as they could.