DIY retailer B&Q tells staff to read E. L. James' erotic novel Fifty Shades of Grey

DIY retailer B&Q tells staff to read E. L. James' erotic novel Fifty Shades of Grey

Image attributed to Flickr user: andrewmalone-1

B&Q staff have been told to read E. L. James’ erotic romance novel in a leaked memo.

Ahead of the Fifty Shades of Grey film release on Valentine’s Day, B&Q has issued a staff briefing in anticipation of increased demand for such products as rope and cable ties. The story, which includes scenes of bondage, is thought to cause the need for “extra stock” and the need to prepare staff to handle “potentially sensitive customer questions.”

The DIY retailer’s staff briefing goes on to say: “All staff are encouraged to familiarise themselves with the content of Fifty Shades of Grey by reading the novel or watching the film upon its release. Copies of the book will be delivered to each store and can be lent to staff on a one week basis. Understanding the storyline and how some products that B&Q stock feature in the film will better prepare staff for incoming queries.

“Queries may be unusual and sensitive in nature but staff are reminded of B&Q's commitment to assist customers in a polite, helpful and respectful manner. A level of discretion is also advised.”

The memo ends with an indication that further briefings may be issued when the film is released on DVD.

Image courtesy of Flickr user andrewmalone-1

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