Too much data, not enough people, says Omnicom CEO Jonathan Nelson

The importance of remembering the value of people, especially where interpreting big data is concerned, is vital in an increasingly digital world, according to Jonathan Nelson, CEO of Omnicom digital.

Omnicom Group is an American marketing and communications holding company and its CEO made the comments about the digital world yesterday at the 4A’s data summit.

“We have too much data, and not enough people. The reality is that synthesizing the data and having people interpret it and finding something that’s relevant inside there is quite hard and that usually takes people to do it,” Nelson was quoted by The Drum as saying.