Recruitment | How to leverage social impact as an HR superpower

By Andrew J. Troup, Director, Giving & Engagement at Blackbaud

To recruit and retain top talent, invest in a purpose-driven culture

A McKinsey study found that the meaningfulness of one’s work is the third top factor driving retention of employees, after compensation and flexibility. The lack of it is the fourth top factor driving attrition — after career progression, compensation, and poor leadership.¹ These results tell us that, while the usual culprits are still fundamental elements to any recruitment and retention strategy, another factor needs to be considered: a workplace culture that provides meaning and purpose.