Richard Branson: It's personality that counts when recruiting

Richard Branson claims that qualifications are the least important attribute of a candidate when searching for an ideal employee.

Writing on Linkedin, Branson says that his main focus when recruiting is to look at a person’s personality. 

“The first thing to look for when searching for a great employee is somebody with a personality that fits with your company culture. Most skills can be learned, but it is difficult to train people on their personality. If you can find people who are fun, friendly, caring and love helping others, you are on to a winner. Personality is the key.