Heineken releases hilariously eccentric HR campaign

Heineken, the UK cider and beer producer behind brands such as Strongbow, Bulmers, Heineken, Fosters has released its latest eccentric HR campaign.

The “Go Places” video takes the potential candidate on a whimsical journey, narrated in Dr Seuss-like manner, merging science fiction with glimpses into the vibrant world of Heineken.  

The video sets out all of the ‘can dos’ that a career at Heineken will bring, and based on the Enneagram model, the candidate is then invited to respond to twelve questions which must be answered in three to five seconds. The results give talent a personal profile, which should be attached to the candidate’s résumé when they are redirected to Heineken's LinkedIn page to apply for a role.