'Get moving' | Lego's head of rewards says HR leaders must act on pay transparency

Pay transparency is fast approaching in the EU, with knock-on effects for the US, and HR leaders are being warned to act now.

Kent Hviid Frederiksen, Vice President, Head of Rewards at the Lego Group, says equal pay is only as strong as the framework that supports it. With the EU Pay Directive coming into force in June 2026, businesses will need to ensure their job architecture and salary structures are watertight, transparent, and consistent.

“Relating this to pay transparency, if you don’t have an architecture in place today, you need to get moving,” he says. “That’s how important it is.”

Frederiksen will be speaking at next month's UNLEASH World 2025, where he will share insights on how HR leaders should prepare for the change in legislation.