Unhealthy diss-track-tion | Drake & Kendrick show us America loves beef. Should HR worry about the fascination with feuds?

Drake & Kendrick show us America loves beef. Should HR worry about the fascination with feuds?

You might not have listened to their music – or even heard of them before – but the Drake versus Kendrick Lamar celebrity feud is the current plat du jour on social media and celebrity gossip sites.

While the back-and-forth between the two music artists began many years ago, it has frothed over in the past few weeks with a series of “diss tracks” that include insults and allegations about each other and their families.

If you were hoping for a blow-by-blow breakdown of the beef, this isn’t the place you’ll get it. There have already been countless TikTok breakdowns, YouTube comment analyses, tweets, think pieces, timelines, and long reads alongside numerous other formats of debate and discourse.

But if Drake and Kendrick aren’t your cup of tea, take your pick of any of the endless stream of feuds that have captured the hearts and minds of people across the US. Kayne West versus Taylor Swift. Joan Crawford versus Bette Davis. Sinatra versus Brando. Lenno versus Letterman. Timberlake versus Spears. Jay Z versus Nas.

These feuds, as well as being useful fodder for gossip columns, have been turned into TV shows and films. Looking beyond celebrity culture, Steve Harvey's Family Feud is America’s third-favorite contemporary TV show, and the Netflix show ‘Beef’ was hailed by fans and critics as one of the best shows of 2023.

Feuds are a part of United States history and culture. Family or ‘blood’ feuds, which began as rivalries often spilled over into long-running arguments between families or clans, and were particularly commonplace across the Old West in the 1800s. The legendary feud between the Hatfields and the McCoys, two Appalachian mountaineer families, makes the Drake-Kendrick beef look rather lame.

In short, America is obsessed with feuds. But could this fanatical fascination be unhealthy in the context of work?

Feuds could normalize unhealthy workplace practices

Feuds are exciting. They are often between two highly respected groups or individuals, and a fertile feeding ground for commentators and fans to cast their own aspersions on who is ‘winning’ and who is ‘losing.’

Feuds are popular because they elicit strong opinions from all sides. And as the Drake and Kendrick drama shows us, they often quickly reach boiling point, with people resorting to personal attacks that should not be glamorized.

America’s obsession with feuds could, for some employees, normalize resorting to such personal attacks and unhealthy disagreement, rather than polite debate. And when workers emulate the behavior of their favorite feuding celebrity workplace in conversation, it can be far more serious than who wrote the best diss track.

US workplaces are currently in a precarious position with political polarization in the US having sharply risen since the turn of the century. Topics such as the Israel-Gaza war are seeping into the workplace and spiral into disruptive disagreements.

It’s not an easy balance to get right. Most notably, Google scaled back messaging board features after posts about the conflict turned into angry debates – and fired 50 workers who protested the company’s cloud software contract with Israel.

Each employer must strike a balance between the constitutional requirement for freedom of speech and their own code of conduct. Managing day-to-day, work related disagreements alongside any political and cultural debates that spill into the workplace is tricky enough without workers being inspired to feud with colleagues.

Healthy debate is absolutely beneficial for the business, but aggression, harassment, and personal attacks – the hallmark of many a celebrity feud – are not. If unknowingly adopted by workers, this style of disagreement would damage morale, lower productivity, and work against company culture.

HR professionals should on the fact that reflect that while the latest beef between Drake and Kendrick may be water-cooler fodder, America’s feud-fanaticism may also be idealizing behaviors that go against company values such as respect, empathy, and inclusion.

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  • likeshigh
    likeshigh
    Tue, 21 May 2024 4:37am EDT

    This article highlights how the fascination with high-profile feuds like those between Drake and Kendrick Lamar reflects broader cultural trends.

    It's an intriguing perspective, shedding light on how such public spats captivate audiences and influence workplace dynamics.
    HR professionals might find this analysis helpful in understanding and addressing conflict resolution and employee engagement in a modern context.