'We're not effective' | Starbucks CEO tells staff to work harder amid layoffs & RTO

Starbucks CEO Brian Niccol has called on corporate employees to return to the office and take greater accountability for the company’s performance, as the coffee giant works to reverse declining sales.

Speaking in an internal forum at Starbucks’ Seattle headquarters, Niccol said the company needed to streamline decision-making and improve execution to better support its stores. His remarks followed last month’s announcement that 1,100 corporate roles would be eliminated as part of a broader restructuring.