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‘Careers Done Different’ | IKEA to launch a virtual store in Roblox with paid positions as it embraces "less traditional" recruitment

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HR Grapevine
HR Grapevine | Executive Grapevine International Ltd
IKEA to launch a virtual store in Roblox with paid positions as it embraces

IKEA is thinking outside of the box with the launch of a new virtual store on the gaming platform Roblox, in an unusual bid to attract talent.

According to Marketing Week, a new campaign called ‘Careers Done Different’ will launch this week.

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