Whether you’re tuning into this year’s Super Bowl for the spectacle of a promising Chief-49ers showdown; to re-live the noughties by tuning into Usher’s halftime show; or to check on the bizarre conspiracy theory surrounding football player Travis Kelce and Taylor Swift, your viewing will be interrupted by the infamous Super Sunday ads.
Historically, these adverts have been well received. Studies have previously found close to half of Super Bowl viewers tune in to watch the commercial rather than the game itself. They’re also the most expensive on-air advertisements around. In 2024, they’re clocking in at an eye-watering $7 million for a 30-second window.
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