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Nike’s newly-announced senior leadership overhaul is a mix of succession planning, internal mobility and talent retention at the executive level, core concerns for HR leaders navigating organizational transformation.
The firm has unveiled a significant overhaul of its senior leadership structure following the retirement of long-serving executive Heidi O’Neill, as the company looks to sharpen its focus on innovation, growth, and brand impact under its ‘Win Now’ strategy.
The global sportswear brand confirmed that O’Neill, President of Consumer, Product, and Brand, will retire after 26 years with the business. She will remain in an advisory role until September 2025. The restructuring sees her responsibilities split into three new areas, Consumer and Sport, Marketing, and Product Creation, each of which will now report directly to CEO Elliott Hill.
O’Neill played a central role in amplifying Nike’s brand voice and product innovation during her tenure, most recently by embedding athletes and sport into every aspect of the business. Her exit has created space for a wave of internal promotions, as Nike seeks to build on her legacy and drive long-term growth.
Hill said the changes reflect the company’s desire to better align leadership capabilities with Nike’s future priorities. “These exceptional leaders bring extensive Nike experience and have been instrumental in resetting our priorities to lead with sport and put the athlete at the center of everything we do,” he said.
Nike management reshuffle strengthens brand focus
Amy Montagne has been named President of Nike and will now oversee consumer engagement across all sports. A 20-year Nike veteran, Montagne previously served as VP/GM of Global Women’s and held senior leadership roles in merchandising, regional growth and category management across North and Latin America.
Phil McCartney, formerly VP of Footwear, becomes EVP, Chief Innovation, Design & Product Officer. He will lead the end-to-end product development lifecycle, encompassing Nike, Jordan and Converse, with a mandate to fuel global innovation.
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Nicole Graham has been promoted to EVP, Chief Marketing Officer, where she will shape storytelling for all Nike brands. Rejoining the company in 2023 after co-founding creative agency Adopt, she is known for energising major global sports moments with Nike campaigns, including the Olympics, World Cup and NBA Finals.
In a newly created role, Tom Clarke, who has advised the CEO since 2023, becomes Chief Growth Initiatives Officer. He joined Nike in 1980 as Director of Biomechanics Research and has since held executive roles including President of Innovation and COO. His four-decade tenure positions him to identify and drive long-term opportunities across Nike’s global operations.
The reshuffle signals a renewed commitment to agility, innovation and purpose-driven leadership, aimed at reinforcing its competitive edge.
