HR Grapevine’s US website is off to a record-breaking start in 2025, with more than 100,000 readers engaging with its in-depth coverage in January alone.
The dedicated US section of the website has seen a huge surge in interest and engagement, reflecting the growing demand for expert HR analysis amid sweeping changes to workplace policies, DEI initiatives, and federal employment regulations.
With more than 200,000 article views so far this year, the platform’s reach continues to expand. Readers are not just browsing - they’re deeply engaged, spending an average of over three minutes per article, demonstrating a clear appetite for well-researched guidance.
Unprecedented audience growth
Our US readership has grown by 80% in just three months, with a total audience now standing at almost 120,000. That number is expected to climb to 125,000 by the end of Q1, reaching 150,000 by mid-year and an ambitious 200,000 by the close of 2025.
HR professionals are increasingly turning to HR Grapevine’s trusted insights to help navigate a fast changing workplace landscape. Our segmented approach ensures that we speak to the right audience without overwhelming inboxes, with over 50,000 HR leaders and professionals being engaged daily.
Head of Content Ben Broomfield, said: “We have heard first-hand the challenges being faced by HR professionals. From DEI to AI, these are business-critical issues that are not going away.”
“The best approach for employers and people professionals is to seek advice, insight, and community from their peers. We know how difficult the job can be, but we also see the opportunity for inspiration and guidance, by bringing together voices from across the HR community to share wisdom and their experiences.
“HR Grapevine will continue to provide industry-leading content for those across HR talent, DEI, L&D, payroll, benefits and rewards, and beyond.”
HR professionals praise US impact
The site has received glowing feedback from HR leaders who rely on its coverage to stay informed and ahead of industry shifts.
“I love the topics... they are super relevant to what we’re all experiencing in the industry,” said a Talent Acquisition Director.
A Chief People Officer at a Fortune 500 professional services firm praised the platform’s actionable insights: “I love how practical it is for people in the HR profession.”
For others, HR Grapevine has become an indispensable tool for workplace strategy. “HRG is the most widely used resource in our people teams, not just for their work but also to support conversations they have with senior leadership,” said the Head of HR at a Fortune 500 bank. “I share the newsletters each day with my team after I heard our Head of Culture raving about the pieces.”
As HR Grapevine’s US expansion continues to accelerate, its growing influence highlights its role as a must-read resource for HR professionals navigating an ever-evolving industry.