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While the federal government continues to dismantle Diversity, Equity, and Inclusion (DEI) programs, Delta Air Lines has joined the list of companies recommitting to its initiatives, even as others reconsider their approach.
The airline has reaffirmed its stance on DEI despite increasing scrutiny from the Trump administration, which has taken steps to curtail such programs across the public and private sectors.
Trump’s recent executive order labeled DEI policies as unlawful, arguing they violate civil rights laws and erode national unity. The order also seeks to discourage major corporations and non-profits from maintaining DEI initiatives.
Despite the federal directive, Delta continues to support diversity efforts, joining companies like Costco that have opted to maintain their programs while major brands such as Target, Walmart, Amazon, and McDonald's have scaled back or eliminated portions of their DEI strategies in response to political and legal pressure. It remains unclear whether Delta will make adjustments to its program to mitigate federal oversight.
Trump has been vocal in his opposition to corporate diversity initiatives, advocating for their elimination in favor of a "colorblind and merit-based" system.
Delta’s workforce and strategy
Delta employs more than 100,000 people worldwide, with over 36,000 based at its Atlanta HQ. The airline has long positioned itself as a champion of diversity and sustainability, integrating the principles into its corporate strategy.
During Delta’s fourth-quarter earnings call last month, executives were asked whether the company planned to reconsider its commitments to DEI and environmental sustainability in light of the shifting regulatory landscape. Peter Carter, Delta’s Chief External Affairs Officer, emphasized the importance of these initiatives to the airline’s overall success.
“We are steadfast in our commitments because we think that they are actually critical to our business," Carter said. “Sustainability is about being more efficient in our operations, and really, DEI is about talent - and that's been our focus.”
DEI as a competitive advantage
Carter restated Delta’s belief that fostering a diverse workforce is a competitive advantage, reinforcing the company’s dedication to its people as a key differentiator in the airline industry.
While some companies navigate the changing legal environment by modifying or eliminating DEI programs, bowing to pressure from critics of the policies, Delta has held firm and signalled that its priorities remain unchanged, at least for now.
