72 hours to decide | Relocate or leave: Are Patagonia's people not included in its famous pledge for "purpose"?

Patagonia, the sustainable outdoors brand that vows to put purpose above profit, this week gave 90 employees a life-altering choice to make.

On Tuesday, members of its customer experience (CX) team were asked to decide whether they would be willing to relocate across the US to one of seven locations or to leave the organization. The kicker? They have to let the company know by Friday.