How to bridge the trust gap by bringing more leaders into employee communications

Simon Sinek's insight, "Customers will never love a company until employees love it first," remains undeniable. Trust and transparency are vital in creating a workplace that employees love.

However, leaders and their teams don't always share the same views about trust levels in organizations. Moreover, trust between employers and employees appears to be shifting in today's corporate landscape. PwC's 2024 Trust Survey reveals that while 86% of business executives believe employee trust is high, only 67% of employees share the same sentiment towards their employers. This trust gap of 18 points underscores a pressing need for organizations to reevaluate their communication strategies.