“Self-imposed chronic disease due to lifestyle choices” represents a huge burden on people, society and business, says Paul Nattrass, Commercial Director at Inuvi, a provider of medical screening and health insight services, and one of the Employee Benefits Claims and Medical Underwriting team’s trusted partners whose services are eligible for Wellbeing Investment Matching (WIM) funding. People need to learn how to improve their health behaviours. And those employers who take a personalised, data-led approach to help their workforce with this will be the winners, he adds.