Brook Street

World of Work for Generation Z in 2025

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Imagine being 22 years old, starting your first corporate job, fully remote, without in-person interactions with managers or colleagues. The skills are new, the culture is unfamiliar, and the path to making a real impact feels unclear. You are flying blind.

This is the reality facing many Gen Z employees today.

Unlike previous generations who benefited from structured onboarding, mentorship, and spontaneous office interactions, today’s youngest workers are often left to navigate the corporate world alone. And the impact is clear: since 2020, Gen Z employees have seen a five-point drop in active engagement, with fewer opportunities to learn, grow, and feel connected to their organisation’s purpose.

With Gen Z set to overtake Baby Boomers in the workforce this year, HR leaders must act now to re-engage and retain this critical talent.

This exclusive report explores:

✅ The evolving expectations of Gen Z employees

✅ Key challenges they face in today’s workplace

✅ Actionable strategies to boost engagement and retention

Download the report now to future-proof your workforce and create an environment where Gen Z can thrive.


About Brook Street

Brook Street is part of the leading global workforce solutions company, ManpowerGroup.

Brook Street first opened its doors in 1946, founded by Margery Hurst who set to work with little more than an idea and a drive to succeed. Over 75 years later, our founder’s drive remains ingrained in the way we work. We’ve grown into one of the UK’s leading recruitment agencies − matching thousands of people with meaningful job opportunities at more than 4,500 companies every year. Delivering a quality service to suit the needs of clients and candidates alike was important to our founder and it remains important to us today.

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