The Great Employee Benefits Study (GEBS) is an annual deep dive into the state of employee benefits across Europe. Created by leading professors and researchers from Aalto University and conducted by Pole Star Advisory in collaboration with Epassi, GEBS offers a unique, data-driven look at what’s working, and what isn’t, when it comes to workplace benefits.
GEBS 2025: UK Snapshot offers an exclusive look into the UK’s evolving benefits landscape, based on insights from 1,000+ UK employees and 250+ HR and business leaders. It’s a rare dual-perspective study that brings both sides of the story into one place, a true mirror for anyone shaping benefits strategy in 2025 and beyond.
This year’s snapshot includes brand-new, previously unseen UK data on:
Why employee benefits are more important than ever
Where businesses are investing, and where employee interest is highest
The state of workplace wellbeing in the UK
The growing role of fitness in employee engagement
This isn’t just theory, it’s practical, grounded insight you can use to build more strategic, more human, and more future-proof benefits programmes.
Is your organisation keeping up? Download the full report to see how you measure up, and what steps you can take to lead on benefits and wellbeing in the UK.
At Epassi UK, we help more people stay active and reduce their risk of physical and mental health issues. Our employee benefit schemes focus on three key areas of wellbeing: Personal Fitness, Physical Health, and Active Lifestyle. With over 23 years of experience in the UK wellbeing sector, we’ve built the largest health and fitness network, supporting employers in creating fitter, happier, and more productive workforces.
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