Video is rapidly transforming the way modern enterprises operate. Across key functions like onboarding, training, and internal communications, more people across more teams are creating and using video than ever before. This trend is accelerating, as 73% of leaders predict a sharp increase in the amount of video content their organisations will create in the next three years.
As more teams adopt video, creation has surged—but so have the challenges. Without a clear strategy, companies face growing complexity, inefficiency and security risks.
Vimeo’s 2025 State of Video at Work report, based on a survey of 1,000 senior leaders across industries, reveals a striking gap. While 79% of businesses agree that video improves outcomes, 57% of organisations do not have a defined, company-wide video strategy.
Offering a snapshot of where enterprise video stands today and where it’s headed next, this report will provide you with the latest trends, critical challenges and insights shaping enterprise video.
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How organisations are responding to the surge in video creation
The challenges of scale and the effectiveness in addressing common video challenges
The current state of enterprise video, based on survey insights from senior leaders and decision makers across industries
Vimeo (NASDAQ: VMEO) is the world's largest and most innovative video experience platform. It enables anyone to create high-quality video experiences to better connect and bring ideas to life. Vimeo serves a global community of nearly 300 million users, from creative storytellers to globally distributed teams at the world's largest companies, whose videos receive billions of views each month. Learn more at www.vimeo.com.
Vimeo provides a comprehensive video platform tailored for Learning & Development, offering a suite of tools, advanced security, and AI-powered features to create, manage, and share engaging content. It enables organizations to develop transformative learning experiences that empower employees with fresh skills and knowledge, while providing data-driven insights to track progress. Its secure video library automatically transcribes content, making it searchable and facilitating increased productivity, collaboration, and effective onboarding of new hires.
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