Company culture is an important part of any organisation. Maintaining a working environment that is positive, encourages connection and collaboration, prioritises communication and transparency, and promotes inclusion, is key in the workplace. Increasingly, jobseekers are assessing prospective employers based on the culture of their company to decide if they want to join.
In fact, research from Oak Engage has revealed that 66% of jobseekers consider an organisation's culture and values to be the most important factor when considering career opportunities. Separately, 2022 statistics from Jobvite found that 81% of workers felt that corporate culture is either 'somewhat' or 'very important' when deciding whether to apply for a job. What both of these datasets point towards is just how important working for an organisation with a good company culture is to today’s workforce.
While maintaining a good culture is clearly a reason for talent to either join (or leave) an organisation, it is also an important part of HR’s remit. Gallup statistics have found that having a culture that attracts high talent can lead to a 33% higher revenue – an impressive jump, particularly when experts are predicting a recession next year. A separate study from Columbia University found that the likelihood of job turnover at an organisation with rich company culture is just 13.9%, whereas, the possibility of turnover in poorer company cultures is 48.4% – according to reporting from Levelling Up – highlighting why creating a positive, supportive culture should be a top priority for employers.