Brand purpose and engagement. These three separate things are understood to intersect, forming a large part of how employees experience work. In fact, these facets of work are, by HR leaders in the know, understand as key drivers of positive business performance. Staff, younger ones especially, want to work for firms with a moral and political aim. With a backdrop of climate insecurity, a health pandemic, and political fracture it’s no surprise. Many people want to play their part in solving these problems and believe earnestly that organisations should play their part. This is what this issue of HR Grapevine magazine explores.
From how businesses create a purpose to what the recent widespread support of Black Lives Matter protests mean for HR, our team of journalists chased the stories to help you understand if your branding is watertight or paper-thin – revealing what this means for culture and engagement. Of course, there’s an exclusive interview with the HRD at London Marathon Events too, as she reveals her drive and purpose.
