Meet James Reed, the man who helped raise £2.5million for Grenfell Tower

Sir Alec Reed once said: “Without charity what’s the point of business? And without business there would be no charity.” It’s this ethos of giving back which created Reed’s brainchild, ‘The Big Give’ – a charity website which enables donors to find and support the charities they’re interested in.

James Reed, the now Chairman, explains why it was important to continue his father’s legacy: “Business operates in the community so it’s important that business participates in the community and that it also contributes to it. This is my firmly held view.