Give your corporate communications that wow-factor!
When done well, company communications like magazines, newsletters and e-bulletins are a fantastic way to engage colleagues and keep them updated about the latest company news. However, as we all know, colleagues have so many demands on their time and receive such a vast number of emails each day, that corporate communications too often sit unread in their inboxes.
So, how do you cut through the noise to create content that your colleagues actually want to read? Check out our example of a highly engaging online company magazine, and read our top tips below.
1. Keep it snappy
Colleagues will only have limited time to read your content, so you need to get your message across as clearly and succinctly as possible. As a rule, keep any document to a maximum of 10 pages and always place your most important messages at the start of the communication to guarantee your colleagues read them.
2. Be visual
Think of successful commercial magazines: one thing they have in common is strong imagery. Photography, infographics and icons all make your content more visually appealing and create a more enjoyable reading experience. Consider ways you can bring more imagery in: if you don’t have a company image library, try including colleague photos, pictures of recent events, or stock imagery.
3. Use interactivity
Gamification is the buzzword of the moment, and there are easy ways to incorporate game-like elements into your content. The key takeaway from gamification is that colleagues will learn and retain more information from activities they find fun, so the trick is to make your content as engaging as possible. The PageTiger software helps you bring your comms to life by adding interactive elements like videos, quizzes and polls. Not only does this create a fun reading experience for your colleagues, it also gives you a range of new ways to convey information to them and test their knowledge – ideal for eLearning!
4. Have strong calls to action
People like to know there’s a clear purpose to what they’re doing. Generally speaking, the aim of any company communication is to get your colleagues to do something, whether that’s attending a webinar, going on training, or reading your new policy. Make this purpose clear by including strong calls to action. Buttons linking off to relevant action-points, such as booking pages and online resources, are a really effective way to achieve this. Even better, with PageTiger’s reporting suite, you’ll know exactly who’s clicked on what so you’ll be able to manage your team even more efficiently.
5. Get your colleagues’ input
The key to a successful communication is to tailor it to your audience. What better way to do this than by getting their input? Ask your colleagues for feedback. What do they enjoy about your content and what do they think could be improved? What subjects would they like to read about? What is the best way to share your communications with them? Including feedback surveys within your communication is a fantastic way to garner insight into your audience. You can also include email contacts and encourage colleagues to get send you their suggestions, comments and ideas. By encouraging an open forum for discussion, you will achieve an engaged audience and a more effective communication.