4 reasons a CEO's personal brand is vital

4 reasons a CEO's personal brand is vital

“Your brand is the single most important investment you can make in your business,” according to Steve Forbes.

However, what Forbes failed to clarify is that a business has three separate brands to consider; its consumer brand, its employer brand and its CEO’s brand.

And, according to a recent study of 1000 UK citizens conducted by Prophet, the latter should not be underestimated.

Dev Modi, Associate Partner at Prophet, highlights four key findings that illustrate the importance of a Chief Executive’s personal brand to the business…

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