Exclusive | Viral CEO talks move to abandon four-day workweek… for a 32-hour model

Tue, 29 Apr 2025
Benjamin Broomfield
7 mins read

HR Grapevine

HR Grapevine | Executive Grapevine International Ltd

Viral CEO talks move to abandon four-day workweek… for a 32-hour model

Aled Nelmes, CEO of SEO agency Lumen, recently hit the LinkedIn stratosphere with a viral post about his firm's decision to abandon a four-day workweek trial.

The twist? The controversial reduced work model was axed in favour of something even more generous: A 32-hour, work-from-anywhere model.

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