By now, everyone probably knows that Steven Bartlett – the unapologetic Gen Z entrepreneur, Dragons’ Den ‘dragon’ and ‘Diary of a CEO podcaster’ – likes to do things differently.
So when he recently advertised for a CPO role at his company, FlightStory, he didn’t actually say he was hiring an CPO; rather that he was hiring a ‘head of happiness and health’ – because, well, that’s cooler isn’t it?