It’s human nature to ignore criticism and seek out praise. However, when you’re a business, you can’t afford to bury your head in the sand.
As you know, Glassdoor is an online job search and career community that enables ex-employees to speak candidly about their experience at a company. It’s common practice for candidates to check a firm’s reviews on Glassdoor, to gauge what it’s really like working somewhere, beyond what interviewers say.