Airbnb's CEO, Brian Chesky, recently said at a conference that employers should never think of their workforce as a family, because when you’re forced to make business decisions at the expense of your staff - such as redundancies – you damage your culture and break the trust you’ve fostered in the firm.
“We used to refer to ourselves as a family, and then we did have to fire people, or they’d have to leave the company, and you don’t fire members of your family,” said the boss of the online homestays marketplace.