‘Recruitment mechanic’ | How lastminute.com is using 'gamification' at work

How lastminute.com is using 'gamification' at work

This Daily Comment takes a look at lastminute.com’s latest recruitment campaign. It includes:

  • A look at the online travel and leisure retailer’s rec campaign and what it seeks to achieve

  • Insight on how they are ‘gamifying’ it

  • An additional look at one other firm that has used gamification in the past.

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