Musk & Branson | Do you need to be a 'personality' to be a good CEO?

In this member-exclusive Grapevine Leaders piece, we ask if you need to be a ‘personality’ to be a good CEO. It includes:

• An exploration of the concept of ‘human brand’

• How this approach has worked for the likes of Elon Musk and Richard Branson

• Why you should be wary of being a ‘personality’, and an exploration of its pitfalls

This piece is exclusive to myGrapevine+ and is only available as part of our premium membership.

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