It’s been a rough 18 months for Snap Inc, parent company of social media platform Snapchat; in October 2018 the brand’s stock fell dramatically by 10% to a new low of $6.84 – a massive 60% below its IPO price. What followed was a revolving door of senior management, with the likes of CFO Tim Stone and HRD Jason Halbert.
Now, mere days after CEO Evan Spiegel announced that his overhaul of the brand’s leadership team was complete, Snapchat has fallen headfirst into a new controversy.
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