Age diversity | Which employers and jobs are most in demand among Gen Z?

Which employers and jobs are most in demand among Gen Z?

Generation Z are the workforce of the future – but they are unlike any generation that has come before them, according to research from Glassdoor.

The researchers, who defined members of Gen Z as being born between 1997 and 2012, found that Software Engineer is the most in-demand job they seekers are applying to. Applications for this role accounted for 19% of total applications left by Gen Z users during a three-and-a-half-month period — nearly every one of five applications coming to this job.

 Top 10 In-Demand Jobs Among Gen Z Job Seekers:

Top Jobs Gen Z is Applying To    

Percent of Gen Z Applications

Open Jobs Today

Software Engineer

19%

60,442

Software Developer

2%

15,170

Sales Associate

2%

162,697

Mechanical Engineer

2%

7,133

Data Analyst

1%

7,116

Business Analyst

1%

17,956

Engineer

1%

4,819

Receptionist

1%

17,613

Investment Banking Analyst

1%

547

Financial Analyst

1%

10,699

Using reviews left by Gen Z employees, the researchers can identify the employers that Gen Z has had great experiences working for.

Ten Highest Rated Companies by Gen Z Employees

Employer

Rating from Gen Z Employees

Apple

4.6

Google

4.6

Microsoft

4.6

Morgan Stanley

4.5

Facebook

4.5

In-N-Out Burger

4.3

StudySoup

4.3

Costco Wholesale

4.2

Nike

4.2

Nordstrom

4.1

The most common phrases seen highlighted by Gen Z as ‘pros’ are “work environment,” “flexible hours” and “good pay.” Interestingly, of the 10 most common phrases for Gen Z-ers, we see “easy job,” “employee discount,” “free food” and “easy work,” which do not appear in the 10 most common phrases for millennials. However, the most common phrases seen in Gen Z ‘cons’ are “long hours,” “low pay” and “minimum wage.”

“From our analyses on job application data, we found that Millennials and Gen Z job seekers are applying to similar companies,” the researchers wrote.

“This will only heighten the pressure on companies across diverse industries to compete with their tech counterparts to recruit and hire skilled workers."

“In order to attract and retain Gen Z employees in roles such as software engineer, we are likely to see non-tech employers adapting to compete with tech companies that have traditionally attracted these highly skilled tech workers. While culture and values, trust in senior leadership and career opportunities lead to keeping employees satisfied in the long term, employers still need to attract Gen Z’s initial interest in applying to their roles.”



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