Recruitment drive | Army job applications soar despite 'insulting' Snowflake ad campaign

Last month, the UK Army voiced divided opinions over an ‘insulting’ recruitment drive which targeted new recruits from the ‘Snowflake Generation’.

However, after one month it seems that the recruitment campaign - inspired by the First World War campaign featuring war minister of the time, Lord Kitchener - has taken off and has seen the number of army job applications almost double in numbers.