Innovation | What can HR learn from the 'most watched' rec ad

What can HR learn from the 'most watched' rec ad

London-based video agency StudioYes found itself in need of a recruitment drive to meet growing demand. Shunning the usual recruitment routes, the company thought outside of the box and managed to garner over 40million views. Here’s how they did it.

“We set out to achieve the world’s most viewed recruitment video. We wanted to attract creative people and show those people who we are as a creative agency, so the idea came very quickly when we made that our goal,” StudioYes Creative Director Duclie Cowling told HR Grapevine.

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