Tech Crunch: Tara - the AI used to end the 'Bro' culture in hiring

Tech Crunch: Tara - the AI used to end the 'Bro' culture in hiring

Whilst many industries are already making strides in terms of gender equality and unbiased recruitment – it would seem that certain sectors need a bit more help.

The booming technology industry present in Silicon Valley is unfortunately more prone to hiring male candidates than female. The BBC reports that this is in part down to the “Brogrammer” culture – whereby successful tech employees hire old college friends of fraternity brothers as new candidates.

Speaking to the BBC, Iba Masood, the CEO and Founder of artificial intelligence company Tara.ai, believes he may have found a fair solution.

"If there's a group of a hundred candidates and they're from multiple different backgrounds, different races, different genders, we noticed across the board there was a certain type of programmer that would still move forward in interviews.”

Enter Tara – an adapted robot which analyses rankings and abilities of the candidates, removing characteristics such as gender, age or race. This allows recruiters to make an unaffected and fair hiring decision.

"We're very passionate about creating a meritocracy,” explained Masood. According to statistics from the Bureau of Labor, in America just 25% of computing jobs are held by women – and over 90% of those women are white. Tara aims to go some way in bridging the gap, making a fairer and more inclusive technology sector globally. 

Most Read

Guide to Learning Technology

Guide to Learning Technology 2017

Thank you for being a valued reader

To continue enjoying news and offers, direct to your inbox and online, pop your business email in the box below. Read more about why you need to register.

We would like you to become part of HR Grapevine and join the most engaged online communities of HR Professionals in the UK. Thousands of HR Professionals just like you have already registered with HR Grapevine and we would like you to join in - its FREE!

However, an EU regulation coming our way means that to continue hearing from us, you will need to become a registered user. No matter the outcome of BREXIT, this regulation will apply to us while we remain in the UK and perhaps beyond.

Access across the HR Grapevine site will continue to be free of charge once you register.

Every reader we retain, is very important to us, and we would appreciate you taking the time to Register with us now.

* By registering you agree that you have read and agree to our Terms and Conditions and that Executive Grapevine International Ltd and our partners may contact you regarding relevant content and products.

Related Insights

HR Grapevine Magazine Latest Issue

Magazine Features

Read More