Today marks ‘Massive Monday’, according to recruitment firms, where a spike in the number of job applications is recorded as candidates begin hunting for a new career in 2017.
With a skills shortage looming over Britain, one way that companies will stand out to jobseekers is if they have a track record of supporting charities.
A poll carried out by YouGov on behalf of the Charities Aid Foundation (CAF) found that one in four are more inclined to apply for jobs with firms that have a history of supporting charities.
The research found that almost half (45%) of those surveyed said that supporting charities and good causes helps to improve morale in the workplace. Women (30%) and Millennials (aged 16 – 24) (47%) were most likely to be influenced by a potential employers’ charitable activity.
In addition, two in five (39%) agreed that businesses and organisations that support good causes make for better employers. Employers that gave staff time off to volunteer was valued by 45%.
Susan Pinkney, Head of Research at CAF, comments: “There are many good reasons for companies to be active and vocal in their support of good causes – not least the valuable contribution they can make to tackling social issues and making the world a better place.
“In the competitive world of recruitment, it can also give firms a real advantage in attracting new talent while retaining existing staff.
“We know that there is huge appetite among businesses to work with charities. But the public often significantly underestimates the commitment of companies to charitable giving and good causes. It is in companies’ interests to work even harder to be transparent, and regularly report on how they are going about fulfilling their charitable commitments.”