The influence of Twitter on employer branding & finding talent

Twitter is a budding sphere for recruiters and jobseekers, with 35% of UK Twitter users using the platform for professional purposes.

With the #jobfair hosted last week, which encouraged potential candidates and employers to engage in conversations via the social media platform, Brian Lavery, Twitter’s European Head of Marketing for small and medium sized businesses, advises Executive Grapevine about the opportunities on Twitter for both the recruiter and candidate.