Employee Reward,
Benefits & Wellbeing
23rd September 2020

The most direct recruitment advert ever

A global advertising company has entered their recruitment campaign into Cannes Lions International Festival for Creativity by masquerading it as an award.

Omnicom Agency, based in Santa Monica, titled their entry as “The Most Direct Recruitment Advert Ever”, detailing how 180LA is looking to hire a “badass creative director”. The video even calls on the judging panel to apply, including Luca Lorenzini and Erick Rosa, claiming that if they are on the judging panel at Cannes then they’re “definitely one of the best creative directors in the world".

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