Uber launches video game to recruit minicab drivers

Uber launches video game to recruit minicab drivers

Eager to entice yet more cabbies, Uber is launching an iOS app designed to mimic the day to day life of one of its many drivers.

The programme, UberDRIVE, is a Google Maps based game which allows the player to act as a taxi driver in San Francisco, picking up passengers, navigating streets and learning more about the city itself.

Mike Truong, Senior Product Manager at Uber, explained the dual purpose of the app, stating: “UberDRIVE was designed as a fun and engaging resource for our driver-partners to hone their navigation skills if they choose to. It’s also a great way for prospective drivers to experience first-hand what it’s like to drive with Uber.”

The product, primarily designed as a recruitment tool, allows individual players to upload applications and screening materials from directly inside the app. And whilst San Francisco is currently the only location available on the game, Uber has plans to add more cities dependant on the success of the prototype.

Truong is confident of the video game’s potential, citing the tool as a “compelling representation” of the company’s “driver-partner platform.” He explains: “Through the course of playing the game you can get a sense of how much money you can make using your own car and driving on your own time.”

Truong is also quick to point out the added benefits of installing a vetting process within the game, saying: “With the sign-up flow embedded directly into the game it makes it really easy to start the sign-up and screening process right then and there.”

UberDRIVE is now available to download for free from Apple’s App Store.


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