The war for talent is back but the rules have changed

The war for talent is back but the rules have changed

The first ‘War for Talent’, as signalled by McKinsey in 2001, led to the emergence of the employer brand as a new focus for HR. At this time I was People Insight Director for Tesco and was in the process of creating the Tesco People Promises - one of the first Employee Value Propositions (EVP). Over the last ten years, I have witnessed the EVP becoming a key item on the tick list of most the world’s leading employers because they recognised that the best available talent would not necessarily beat a path to their door, unless they clarified their employer brand promise, and promoted it in a compelling and distinctive way.

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