M&S, O2 and Nestlé back CIPD campaign
The Chartered Institute of Personnel and Development’s (CIPD) 'Learning to Work' campaign is designed to improve employers’ engagement with young people, in order to boost their employability and job prospects.
The campaign includes encouraging employers to: build closer links with schools and colleges; engage with young people by giving them an early, high quality experience of working life; increase the provision of a variety of access and progression routes into organisations; provide more opportunities for work-based learning and vocational education and training; and helping young jobseekers to navigate the labour market.
The campaign is launched as recent CIPD research finds that nearly three in ten employers did not recruit a single young person in the last year.
Stephanie Bird, CIPD Director of Public Policy, says: “Our Learning to Work campaign will work with employers and policy makers to tackle this structural youth unemployment. We need a step change in the relationship and level of engagement between employers and young people.
“But we also need to move beyond constant complaining about the shortcomings of ‘the youth of today’, to real, practical, sleeves-rolled-up engagement by employers to boost the employability and job prospects of young people. This campaign is intended to do just that.”
The news comes as a report by the International Labour Organisation (ILO) suggests that almost 13% of young people worldwide are out of work, with the situation unlikely to improve for the next four years.